About followup.

Perhaps one of the first challenges facing most of us regarding followup is who we should followup with in the first place.

During the very early years of my sales career I thought it was just prospects, they hadn’t bought from me yet so it seemed obvious that staying in touch was important. Later I came to understand that it was also important to follow up with customers after they had bought from me … what a novel concept.

But that was only the beginning. With time, experience and learning from others I gradually came to see the importance and value in staying in touch with almost everyone in my life.

We’re going to discuss this in upcoming posts, beginning with the most seemingly obvious people to followup with and then moving out to those that perhaps we hadn’t considered as being that important. So stay tuned … it’s going to be fun, informative, and beneficial in many practical ways.