Customer followup – does it actually pay?

Are you a product or service provider? Do you followup (at least on a periodic basis) with your clients? It’s nothing short of amazing to me that many don’t … but here are some reasons why I believe YOU would want to:

• Shows you care.
• Shows you value their business.
• Allows you to maintain and further develop your relationship.
• Allows you to address minor concerns or issues before they become major ones.
• Provides opportunities to ask for referrals.
• Provides opportunities for additional sales.
• Provides opportunities for gathering valuable information (either positive or negative) about their satisfaction with your product, service, sales process, and company.
• Provides opportunities for collecting testimonial letters.
• Sets you apart from the majority in your field … makes you memorable.

Personal experience has taught me that following up with customers on a periodic basis certainly does pay and aside from simply being the right thing to do, yes, it is also financially well worth the time and effort.